From a Vermont sugarbush to the global stage
On October 21, 2026, Simply Organic Maple was recognized during Meta's third-quarter earnings presentation. Meta Chief Financial Officer Susan Li specifically named our family-run, single-source organic Vermont maple syrup company while discussing how Meta AI Business Assistant is helping businesses improve their advertising performance.
For our family-run Vermont maple company, built on a lifelong connection to Vermont agriculture and maple sugaring, being highlighted during Meta's global earnings presentation represents an extraordinary milestone.
We are first-generation maple producers. Our appreciation for Vermont agriculture began long before we owned and operated our own sugarbush. Those early experiences helped shape our determination to build an independent business that connects the character of Vermont maple syrup directly with customers.
What caught Meta's attention
In July 2026, we tested longer, more descriptive advertising copy informed by recommendations from Meta AI Business Assistant. In the July 17–31 comparison featured in Meta's official case study, the revised advertising approach produced 57% more purchases and a 36% lower cost per purchase.
Our strongest revised advertisement achieved a 3.33× return on ad spend, representing a 52% improvement in ROAS compared with its original version. Those last two figures refer to that individual advertisement, rather than the entire campaign.
Recognized during Meta's AI advertising discussion
Susan Li highlighted Simply Organic Maple as a specific example during Meta's discussion of AI-powered advertising tools. She also reported that nearly 10 million advertisers used at least one of Meta's generative AI advertising creative tools in the third quarter.
For a small independent producer, the recognition is a reminder that agricultural craftsmanship and modern technology can work together. Our goal remains the same: produce exceptional single-source organic Vermont maple syrup and bring it directly to people who appreciate where their food comes from—rather than allowing its distinct origin and character to disappear into the commercial market for blended syrup.
A milestone, and a beginning
We are grateful to the Meta team for sharing our experience in its official Business Success Story and during the Q3 earnings presentation. We look forward to continuing to grow our business while staying true to the Vermont sugarbush and the values that brought us here.
Advertising results are from the July 2026 comparison described in Meta's published case study. The 3.33× ROAS and 52% increase are specific to the strongest revised advertisement. The recognition relates to advertising performance and is not an endorsement of Simply Organic Maple products.